FIRST 2 INGREDIENTS ARE MEAT PROTEIN SOURCE

Inception® is formulated with animal protein first to serve your canine & feline companions’ needs. We understand your canine & feline companions are carnivore first, omnivore second and thrive with good animal protein in their diets. We ensure our first two ingredients are animal protein, as they are basic building blocks ensuring your canine & feline companion’s healthy life.

COMPLETE AND BALANCED

FOR ALL LIFE STAGES

Inception® is designed to provide well-balanced, complete essential nutrient for your canine or feline companions throughout all life stages.

SAY NO TO ALLERGENS!

Inception® formulas are free of potatoes, legumes, corn, wheat, soy, artificial colours, flavours, and preservatives. We want to give your canine & feline companions everything they need for long and happy life with you.

INGREDIENT SOURCING

FROM USA & CANADA

MADE IN USA

For quality assurance, all Inception® ingredients are sourced from trusted Canada and USA suppliers. Production of Inception pet food is 100% based in USA

ALL NATURAL

INGREDIENT

GOODNESS

With a dedication to providing pets parents with worry-free & healthy pet food, we ensure that there are no artificial colours, by-products, and antibiotics in all our products.

AAFCO APPROVED

All Inception® recipe is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO). The nutrient level meets daily requirements of your pet.

NUTRITIOUS HEALTHY GRAINS

MILLET

Sixth most sustainable grain in the
world
Can aid in heart health = reduces
cholesterol levels
May help control diabetes by helping
to regulate glucose levels in the body
Very high in fiber: Keeps your pets
fuller, longer
Gluten-free

May help to reduce blood pressure
High in the soluble fiber beta-glucan: which can help reduce cholesterol and blood sugar levels while promoting healthy gut bacteria.
May help lower the risk of heart disease
Slows down the emptying of the stomach and increases the production of the hormones that make your pets feel full
Gluten-free

OATS

MILO

Rich in dietary fiber
Can also aid in heart health = as it may help to reduce cholesterol levels
Rich in antioxidants
May assist in regulating glucose levels in the body
May help keep bones strong due to high Magnesium levels thus increasing Calcium absorption
Gluten-free

ADDED NUTRIENT

FOR EVERY BITES

Healthy pet food is the key to a healthy pet life. This is why Inception® have added extra minerals, amino acids and Vitamins A, B6, B12, C, K into our products. To improve heart, brain functions and muscle movement, we supplement all of our dog diets with extra taurine and L-Carnitine.