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The Inception® Chicken Recipe is created with animal protein first to meet your canine companions needs. It contains no potatoes, legumes, corn, wheat, or soy.



The chicken in the Inception® chicken recipe comes from the rolling hills of Minnesota, cage-free, thus having a positive effect on your feline’s food.


The oats used in Inception® come from the pristine oat fields of Canada. Oats are high in fiber and contain antioxidants, vitamins, and minerals, all working together to promote and maintain the health and well-being of your canine.

Lastly, the millet and milo we use are grown in the vibrant green farmlands of North Dakota, harvested with care by local farmers and prepared to meet the high standards that your canine deserves. Millet is also a healthy source of carbohydrates for most canine and is easy to digest.

Inception® Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) Dog Food Nutrient Profiles for all life stages, except the growth of large size dogs (70 pounds or more as an adult).




Chicken is a “protein-dense” ingredient, meaning that it provides a lot of protein compared to fat in a given amount of meat. This makes it an excellent source of protein that may help in weight control because fat contains more calories than protein.


Chicken is high in vitamin B3, vitamin B6 and vitamin B5. It’s also an great source of selenium and phosphorus.


Inception Chicken Recipe Dog Food (Dry)

  • Chicken, Chicken Meal, Oats, Milo, Chicken Fat (Preserved With Mixed Tocopherols), Ground Flaxseeds, Millet, Natural Flavors, Potassium Chloride, Choline Chloride, Taurine, Fructooligosaccharide, Salt, Dandelion Greens, Minerals (Zinc Proteinate, Manganese Proteinate, Copper Proteinate, Magnesium Proteinate, Sodium Selenite, Calcium Iodate), Vitamins (Thiamine Mononitrate, Niacin Supplement, Vitamin E Supplement, Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid)

    • Crude Protein 30% min
    • Crude Fat 14% min
    • Crude Fiber 7% max
    • Moisture 10% max
    • Calcium 8% min
    • Phosphorus 1.1% min
    • Omega-6 Fatty Acids 0.9% min
    • Omega-3 Fatty Acids 3.0%
    • Taurine 0.75% min
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