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The Inception® Fish Recipe is created with animal protein first to meet your canine companions needs. It contains no potatoes, legumes, corn, wheat, or soy.


The whitefish in the Inception® Fish recipe comes from the fresh waters of the evergreen state of Washington, where the fish are thriving and healthy. The catfish come from the productive roaring rivers of Georgia, where catfish are very popular and plentiful.


The oats used in Inception® come from the pristine oat fields of Canada. Oats are high in fiber and contain antioxidants, vitamins, and minerals, all working together to promote and maintain the health and well-being of your canine.

Lastly, the millet and milo we use are grown in the vibrant green farmlands of North Dakota, harvested with care by local farmers and prepared to meet the high standards that your canine deserves. Millet is also a healthy source of carbohydrates for most canine and is easy to digest.

Inception® Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) Dog Food Nutrient Profiles for all life stages, except the growth of large size dogs (70 pounds or more as an adult).




The Inception Fish recipe contains ocean whitefish and catfish meal. Whitefish contains beneficial omega-3 fatty acids (DHA and EPA), which are known to be good for skin and coat.


Whitefish also contains high levels of vitamin B3 and vitamin D and is high in selenium, known for supporting immune health.

Inception Fish Recipe Dog Food (Dry)

  • Ocean Whitefish, Catfish Meal, Oats, Millet, Sunflower Oil (Mixed Tocopherol Preserved), Milo, Ground Flaxseeds, Natural Flavor, Calcium Carbonate, Salt, Potassium Chloride, Choline Chloride, DL-Methionine, Taurine, L-Carnitine, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate)

    • Crude Protein 30% min
    • Crude Fat 14% min
    • Crude Fiber 7% max
    • Moisture 10% max
    • Calcium 8% min
    • Phosphorus 1.1% min
    • Omega-6 Fatty Acids 0.9% min
    • Omega-3 Fatty Acids 3.0% min
    • Taurine 0.75% min
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